Having a online presence with your own website is mandatory these days. But your website needs to be more than just an online brochure. Read tips on how to promote your website. Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR activities around your site. Public relations is essentially communication, letting people know what your do, why you do it and how you make a difference.
The phone rings. It’s a journalist who wants to ask you a few questions for a story she’s writing. You, flattered, take the call and flub your way through the interview, because off the top of your head, you can’t remember your elevator pitch or a single talking point about your business or product. Oops! Many of us will be called upon by the media for a quote or more, and knowing how to prepare will eliminate much of your anxiety as well as set the stage for an article you can be proud of.
Public Relations (PR) is often misunderstood – there are many myths that don’t help the industry and dissuade people from embarking on doing their own PR or enlisting the services of a consultant to help them. Exploding those myths is the first stage in trying to unravel a subject that, for the uninitiated, can seem quite daunting. Exploding the myths
Your Public Relations (PR) plan might be one page or many. It does not really matter - the key is to have one. Ad hoc PR will get you some results but will not be as successful, or cost effective, as a sustained campaign. Often, people just focus on activity in relation to PR. This can have its uses but will not achieve the perception ‘shift’ you are looking for. There are vital steps you need to take in devising a PR plan. |
|
