Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park. The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following: 1. A 45 minute block of time to present their pre-approved educational material. 2. Four hours of time in a booth following their presentation to answer questions. |
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