This article explains several of the reasons people are resistant to training and gives suggestions on what to do about it. Most employees view training as medicine or worse, as punishment. As an outside trainer, I work with hundreds of groups in a wide variety of industries and most people enter the training room as if they are going to the gas chamber. They might not expect death, but clearly some horrible form of torture. There are exceptions to this rule, but they are few and far between. Why is this and what can we do about it?
Having a online presence with your own website is mandatory these days. But your website needs to be more than just an online brochure. Read tips on how to promote your website. Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR activities around your site. Public relations is essentially communication, letting people know what your do, why you do it and how you make a difference. |
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