Every December for six years the Marketing Manager for a Midwest company held a presentation in Florida at a famous resort. Current and potential customers from across the country flew to the resort for three days of educational seminars, usually staying over a few more days for personal time at the theme park. The presentations were educational in nature and were not meant to be blatant company promotions. The seminar group gave each presenter the following: 1. A 45 minute block of time to present their pre-approved educational material. 2. Four hours of time in a booth following their presentation to answer questions.
Public Relations (PR) is often misunderstood – there are many myths that don’t help the industry and dissuade people from embarking on doing their own PR or enlisting the services of a consultant to help them. Exploding those myths is the first stage in trying to unravel a subject that, for the uninitiated, can seem quite daunting. Exploding the myths
Your Public Relations (PR) plan might be one page or many. It does not really matter - the key is to have one. Ad hoc PR will get you some results but will not be as successful, or cost effective, as a sustained campaign. Often, people just focus on activity in relation to PR. This can have its uses but will not achieve the perception ‘shift’ you are looking for. There are vital steps you need to take in devising a PR plan. |
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