Dec
29
Filed Under (Marketing) by admin on 29-12-2008

Are your ads, open ended or closed

Ok, bear with me for a minute. Advertising can often be like a choice between the games Super Mario Bros or Zelda, and I’m referring to the original games for the first Nintendo. Super Mario Bros was a completely linear game where you travelled from point A to point B and you couldn’t do anything but travel to point B. Zelda, on the other hand, was completely open to you.

You could spend hours roaming the world if you wanted to without accomplishing anything. The game was yours to do with as you want, and if you really wanted to you could go to the harder areas at the very beginning.



Oct
14
Filed Under (Marketing) by admin on 14-10-2008

Product based marketing as one marketing specifics

Each type of company requires a uniquely different way of marketing depending on what kind of focus they have for their company. Advertising a company that is centered purely on products has its own methods for advertising you need to be aware of if you want to have any success.

Unlike a service industry, a product-based company is going to succeed based on two specifics things: the products they sell and the prices for those products.



Oct
13
Filed Under (Marketing) by admin on 13-10-2008

Product based marketing as one marketing specifics

Each type of company requires a uniquely different way of marketing depending on what kind of focus they have for their company. Advertising a company that is centered purely on products has its own methods for advertising you need to be aware of if you want to have any success.

Unlike a service industry, a product-based company is going to succeed based on two specifics things: the products they sell and the prices for those products.



Oct
03
Filed Under (Marketing) by admin on 03-10-2008

How to keep in touch with your customers

Owning a small business is hard work.  You need to take advantage of every available tool at your disposal in order to maximize your profits.  One of the most important things you can (and should) do to ensure that your business stays on its feet is to communicate regularly with your customers. 

If you have been in business for a while, you probably have some loyal customers that you can tap to help you advertise at a very low cost.  Even if that is not the case, you can use some old fashioned techniques to help cultivate loyal customers and improve your bottom line.



Aug
24
Filed Under (Marketing) by admin on 24-08-2008

What are the questions to ask

Question are always good at getting people into your advertisements, but only if you ask the right kind of question, and to do that you need to know what types of questions there are.

Different styles of questions can have very different effects on people.

The first style of question is the open question. The reason the question is open is because the answer is going to be open ended. If you asked, “How has your day been,? as a general example, this is an open question. The answer can be anything. It can be long or short and it can be approached in a lot of different ways.