How could anything be any simpler! A nice card thanking someone. Why don’t we all do it? Mostly because we don’t have a system or because it works so well we don’t do it anymore. I send them and it has generated more good will and annuity sales than ever imagined. Plus it is easy and cheap to do. Here are some tips for you” • Always make it handwritten and in card form • Never use a postage machine, always a stamp • Put the stamp on slightly crooked, just a little • Hand-write the card and sign your name so they can read it • Avoid the color white on the card, try and use softer colors like crème Who do you send them to? 1. Nice to meet you. This is an easy way to personalize a new relationship. It shows you cared enough to spend a little extra time. 2. An apology. If you make a mistake a handwritten note will go a long way to regain some trust. 3. Referrals. Think of the power of this note to someone who sends you a referral. It means that you cared enough and it reinforces the relationship. Maybe more referrals to come! 4. Vendors. If you want your business to be enhanced at the home office, send someone a personal note of thanks. This little trick works wonders. 5. Turn Downs. Is there anything more powerful than sending a note to someone who did not do business with you? Remember, our business is all about timing and situations will always change. 6. In the news. Don’t miss this chance to advance your relationship. Someone in the paper who is your client, how about a turn down? It only takes a second and the benefits are staggering. 7. Saw this and thought of you. How about a article about something you discussed with a client? Copy and forward with your handwritten note, they will remember. 8. New Business. Always follow up with a handwritten note of thanks to the new business department at the home office. These ideas are not brain surgery; they are just good common sense annuity sales practices. By taking the extra step and setting aside 15 minutes each day to write these notes will provide you with additional sales income ach year. Plus your prospects will be more likely to call you the next time they have questions about their investments. It is a perfect relationship builder that is easy and very inexpensive. Bill Broich is a 30 year annuity salesman who helps agents get more annuity leads. Visit his website to learn more. Annuity.com. Tags: annuities, annuity, lead, leads, marketing, sales, system, thank you cards Related PostsPost a comment
|
|
